President's perspective for April 2013
With our Sacramento real estate market currently focused on inventory, inventory, inventory, now is a good time to review some of the basics of our business.
Don't overlook the potential value of an open house. When representing a seller, we still want to get the most and best offers, no matter how crazy the market may seem right now. Forty-five percent of recent buyers used open houses as a way to narrow down their choices and find their dream home.
April 20-21 is Nationwide Open House Weekend. REALTORS® will hold open houses in neighborhoods from coast to coast, bringing value to both buyers and sellers. Spring is typically a busy season when it comes to home buying. Open House Weekend not only brings buyers and sellers together, it is also an opportunity for us to connect with consumers about the housing issues that matter most to them.
As REALTORS®, we can offer expert insight into the local housing market and answer questions from consumers concerning the home buying and selling process.
Despite current battles over the mortgage interest deduction, owning a home has long-standing government support in this country because homeownership benefits individuals and families, strengthens our communities, and is integral to our nation's economy.
Did you know that home sales in this country generate more than 2.5 million private-sector jobs in an average year? For every two homes sold, a job is created.There is a lot of misinformation out there about our market, the long-term value of homeownership, financing, and just about every element of the transaction. REALTORS® are trusted resources for real estate information and can help buyers navigate the increasingly complex home buying process. We know the local market and can leverage our expertise to help our clients reach their real estate goals.
Just because it's Nationwide Open House does not mean you can throw caution to the wind. We are always concerned about REALTOR® safety, in any circumstances. If you are thinking of participating in Nationwide Open House, I'd like to ask you to do two things: one is to look at the NAR materials on open houses at http://www.realtor.org/field-guides/field-guide-to-open-houses. There are not only good safety tips there, but also a lot of information about staging for open houses. The second is to make sure your open house is in MetroList, to help SAR promote Nationwide Open House Weekend.