Tuesday, August 26th, 2008The internet’s scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business’ frame work, but its hugeness can swallow well meaning, but misaligned marketing campaigns in a microsecond. How can a local Realtor effectively tap the resources of internet marketing without getting lost in the process?
The answer is to take what works for internet marketers and combine it with the techniques you use in your regular marketing. Internet marketers have already perfected an online sales model you can use. All you need to do is customize it for your use.
The models basic theory is this. Drive people specifically interested in widgets to web sites designed to capture their email addresses, and then periodically email those addresses with ad copy that’s designed to make people buy widgets. The difference is you sell services, not widgets.
Continue reading: Positioning Yourself as the Local Internet Real Estate Expert
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