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 Peyman Aleagha  Tuesday, September 30th, 2008 In the movie “Field Of Dreams” Ray Kinsella (Kevin Costner) hears voices from his corn field saying “If you build it, they will come”. Kinsella thinks the voices mean for him to build a baseball diamond. So Kinsella plowed under a portion of his corn field, built a base ball diamond and waited for them to come.
If Kinsella were a Realtor instead of a corn farmer, his interpretation may have been to build a website instead. When it comes to the web, a lot of Realtors think just like Kinsella did at the beginning of Field of Dreams, they think just building a decent website is enough to attract clients and customers to it. “If you build it, they will come” they think.
They leave their web site traffic generation strategy to search engine hits alone. But in reality that won’t work. Realtors need to advertise their websites to make them successful. While search engine hits definitely are in the cards, getting a page one search engine ranking takes some effort.
Continue reading: Why You Need To Advertise Your Real Estate Website
Peyman Aleagha Tuesday, September 23rd, 2008
When I first started writing for the internet I was mesmerized by the term search engine optimized (SEO) writing. I had lots of questions. What should my writing be for it to be search engine optimized? How do I make search engine optimized writing different than regular writing? How is search engine optimized writing different? What is search engine optimized writing?
I researched the search engine optimized writing topic for some time, and in this article I share with you what I’ve learned. I’ve discovered both good and bad techniques writers use for writing search engine optimized articles. I’ll tell you about some of them. I’ll also share with you what I’ve learned about how SEO techniques improve search engine hits.
In the end, you will find that learning to write search engine optimized writing is just like learning any other writing. You learn to write to your audience. But when you write search engine optimized writing, you write with a laser focus. In our example here, the focus is search engine optimized writing.
Continue reading: What is Search Engine Optimized Writing for Real Estate?
Janelle Fallan Tuesday, September 16th, 2008
FOR IMMEDIATE RELEASE: September 16, 2008
(RESIDENTIAL RESALE STATISTICS August 2008)
August home sales decreased for the first time in seven months. The August level of activity reflects the many distressed properties selling in the area. The following information, compiled by the Sacramento Association of REALTORS®, is collected from the MetroList® multiple listing services and covers Sacramento County and the City of West Sacramento.
August closed escrows decreased 5.5% from 1,979 units in July, ending the month with a total of 1,871. Compared to last year, August 2008 shows a 107.4% increase over the 902 units sold in August 2007. Much of the increase, however, is a result of the 1,239 bank-owned properties that sold this month, making up over 66% of all transactions.
Continue reading: August Shows a Slight Decrease in Home Sales, but an Increase in Median Sales Price?
Janelle Fallan Monday, September 1st, 2008
Sacramento Association of REALTORS®
Celebrating 100 Years of Making Sacramento a Better Place to Call Home
26th Annual Christmas CanTree
“Can-Tennial”
WHAT IS CANTREE?
The Christmas CanTree is a canned food drive sponsored by the Sacramento Association of REALTORS® (SAR), which culminates in building of three giant trees made entirely from the donated food the project generates. Since 1983, SAR has collected over a million cans of food to feed Sacramento’s hungry citizens.
Continue reading: 2008 CanTree FACT SHEET
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