Tuesday, November 25th, 2008Okay, the title is a bit dramatic. You would die without air, but you’ll live through not having IDX. Your business may not though. We’ve all seen the statistics many times. More than 80% of those in the real estate market use the internet to begin their property search. They want one thing when they visit a website, to locate listings, lots of them, and lots of information and images for those listings.
Guess what! They’re not typing in “john smith real estate for sale” either. We’re not talking about YOUR listings. There is a place for them, and they have a definite reason for being on a site. But we’re talking about millions of daily searches for real estate listing information. And, they’re not looking for yours. They’re looking for everything in the Multiple Listing Service.
Continue reading: Is IDX Necessary for Your Website? – Do You Need Air to Breathe?
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