Real estate is “location, location, location!” And, website or blog search engine visibility is “content, content, content.” Don’t get caught up in hiring SEO (Search Engine Optimization) “Gurus” who promise top search engine positions in a hurry. A few may be able to do some good, but the tactics used are almost always discovered by the search engines, and your positions suffer quickly.
Another problem with promises of position is what key phrases the positions are showing for. It is relatively easy to get top positions for phrases or key words nobody uses in their searches. It’s like searching for your own name in Google. You’ll find that you show up right at the top, but who is searching for real estate in your area with your name?
Continue reading: Writing Great Content for Your Website and Blog

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