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Social Networking and The New Real Estate Sphere of Influence

Actually, we’re not just talking about “social networks,” but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, email is the elephant in the room. But, as we become ever more mobile and in a hurry, [...]

The Etiquette of Effective Lead Capture

It’s been written around the Web that 90+% of real estate websites and blogs are not effective at their intended purpose. This is assuming that your goal for your site is the actual direct generation of business. If all you want is a billboard to place your listings and show to your listing clients, then [...]

Housing and The Stimulus Package from NAR

Dear Fellow REALTOR®,

Here’s our take on the Stimulis Bill and Treasury announcements made this week. We look at the Stimulis package AND the Treasury’s package holistically, in compliment with each other – mostly because that’s how the Obama team is looking at it. Your representatives, the NAR Board of Directors, asked us in November to [...]

Sacramento Sees Record January Home Sales

FOR IMMEDIATE RELEASE: February 13, 2009
(RESIDENTIAL RESALE STATISTICS January 2009)

An unusually active January kept sales above average for the month. The following information, compiled by the Sacramento Association of REALTORS®, is collected from the MetroList® multiple listing services and covers Sacramento County and the City of West Sacramento. January closed with 1,542 single family home [...]

Developing and Working a Niche Online

The most competition-intensive thing you can do with your website is to develop all of your content around keywords and phrases that are generic real estate, as “YourTown real estate.” Virtually 95+% of your competition is doing the very same thing. Far from a negative, this opens up a great opportunity for you.

Wait, you say! I work residential real estate, so I really don’t have a niche. Actually, you have [...]

IDX – Make it Prominent & Easy

It would be difficult to find a real estate professional who doesn’t understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites.

First, if you’re not using some type [...]