Monday, February 16th, 2009It’s been written around the Web that 90+% of real estate websites and blogs are not effective at their intended purpose. This is assuming that your goal for your site is the actual direct generation of business. If all you want is a billboard to place your listings and show to your listing clients, then most any site will do, and you really don’t need to get into lead capture as a strategy.
However, that’s a great waste of the potential of a real estate website. Believe it or not, you can generate listing client leads as easily as buyer leads with the right website and tools. The trick is to entice your visitors to give you their contact information, not steal it from them with black-hat techniques. The right content, a great IDX search page, featured listings, and special offerings is the way to go.
Though there are ways to do it, you never want a visitor to your site to automatically get an email because you somehow captured their address without their knowledge or approval. If you are capturing the contact information of a site visitor, it should always be with their full knowledge, and it should happen because they intended to give it to you. Usually, that will not happen with a simple “Please sign our guestbook” popup. Why should they… what’s in it for them.
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