Monday, March 30th, 2009It’s interesting how many real estate professionals haven’t made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. The goal being to not only help their [...]
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The American consumer is going mobile at a break-neck pace. Sometime late last year, according to researchers, the number of people living in households with one or more cell phones exceeded that of people living in a household with a landline. And, it’s only going to move more in that direction. The convenience of the [...] When you’re developing a real estate website plan, there are a great many things to consider. From a very broad perspective, there are two major areas of concern: Site Look and Design – This is important, but don’t place your planning emphasis in the wrong areas. You want a pleasing site, with colors and presentation that invites the visitor to stay a while. If you’re working with a site design or theme vendor, they have probably researched visitor behavior, and their template and design choices likely are structured with this in [...] (RESIDENTIAL RESALE STATISTICS February 2009) Following a record-breaking January, February continues a trend of high sales, reaching 1,575 closed escrows. This data, compiled by the Sacramento Association of REALTORS®, is collected from the MetroList® multiple listing services and covers Sacramento County and the City of West Sacramento. The 1,575 sales in [...] The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture [...] C.A.R. Vice President and Chief Economist Leslie Appleton-Young gives her “2009 California Real Estate Market Forecast” to an audience of REALTORS at the “Sacramento Association of REALTORS®” monthly Main Meeting.PowerPoint is available at: http://www.sacrealtor.org/documents/events/03-03-09sacto.ppt (12.5 MB) As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it [...] |
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