|
|
 Peyman Aleagha  Monday, March 30th, 2009 It’s interesting how many real estate professionals haven’t made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. The goal being to not only help their community, but to meet people to build that “sphere of influence” that leads ultimately to future business.
How many hands can they shake? How many meetings can they attend? What’s the cost to sponsor groups, and what’s the membership they impact? These are all questions that illustrate the limiting nature of personal involvement at the local level. Once you realize that Internet social and business networking is exactly the same, but leveraged dramatically, you can get really excited about it. After all, can someone in Oregon see what you’re doing in Florida? They can on Facebook or LinkedIn.
Continue reading: Social Media and Business Networking for Website Traffic
Peyman Aleagha Monday, March 23rd, 2009
The American consumer is going mobile at a break-neck pace. Sometime late last year, according to researchers, the number of people living in households with one or more cell phones exceeded that of people living in a household with a landline. And, it’s only going to move more in that direction. The convenience of the cell phone in our busy lives is just too great.
The real estate professional who wants an effective Internet presence should also be carefully following this mobile trend as well. Let’s expand our nomenclature to an “effective technology marketing presence.” It ties together the Internet with the mobile market via SMS text messaging and mobile web sites. There are already a number of major retail marketers using text messaging and mobile web sites to allow their customers to shop from their cell phones.
Continue reading: The New Mobile World – How Does Your Web Marketing Stack Up?
Peyman Aleagha Monday, March 16th, 2009
When you’re developing a real estate website plan, there are a great many things to consider. From a very broad perspective, there are two major areas of concern:
Site Look and Design – This is important, but don’t place your planning emphasis in the wrong areas. You want a pleasing site, with colors and presentation that invites the visitor to stay a while. If you’re working with a site design or theme vendor, they have probably researched visitor behavior, and their template and design choices likely are structured with this in mind.
[...]
Janelle Fallan Thursday, March 12th, 2009
(RESIDENTIAL RESALE STATISTICS February 2009)
FOR IMMEDIATE RELEASE: March 12, 2009
Following a record-breaking January, February continues a trend of high sales, reaching 1,575 closed escrows. This data, compiled by the Sacramento Association of REALTORS®, is collected from the MetroList® multiple listing services and covers Sacramento County and the City of West Sacramento. The 1,575 sales in February is a 2.1% increase over the 1,542 sales last month. Compared year-over-year, the current data marks an 81% increase over the 870 home sales of February 2008. Distressed and bank-owned properties continue to make up a majority of the Sacramento market, with 1,171 REO properties sold in February – over 74% of all sales.
Continue reading: Single Family Home and Condo Sales Increase, Median Price Inches Downward
Peyman Aleagha Monday, March 9th, 2009
The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web.
Just entering the key phrase “real estate” into a Google search yields a whopping 589 Million results! In your area, county, or town, there are thousands of web search results related to real estate. They’re not going to drive by, so how do you stand out and get found? We all know that we need to continually work on SEO, and many pay to advertise with pay-per-click marketing. Those are fundamental and effective things we must do. But, what else can we do that’s cost effective and will bring us more site visitors?
Continue reading: SEO and PPC for Traffic – But There’s More
Daniel Allen Tuesday, March 3rd, 2009
C.A.R. Vice President and Chief Economist Leslie Appleton-Young gives her “2009 California Real Estate Market Forecast” to an audience of REALTORS at the “Sacramento Association of REALTORS®” monthly Main Meeting.PowerPoint is available at: http://www.sacrealtor.org/documents/events/03-03-09sacto.ppt (12.5 MB)
March 3rd, 2009 | Tags: C.A.R., Leslie Appleton-Young, Main Meeting, Video | Category: Events, Main Meeting |
Peyman Aleagha Monday, March 2nd, 2009
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics.
Hits – This one has been around since the beginning, and you’ll still hear a great many people say things like “How do I get more hits on my website?” The truth is, you really shouldn’t look at hit count for any meaningful measure of what’s happening on your site.
Continue reading: Hits, Visits, Page Views – What’s Important?
|
Register | Login
|
Recent Comments