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Industry update was lucky to have a wonderful panel of individuals from the Sacramento Bee discussing “State of Online”, as in online marketing. It’s so evident that in today’s world an online presence is an absolute must. According to the panelists, by 2011, 74% of households will be online, but they said this figure [...] Gary Prudler discusses CalPERS at the 5-21-2009 SAR Young Professionals Council Meeting: SAR is dedicated to providing educational classes for its members. Understanding that our Members have busy schedules, but need to keep updated on the newest real estate trends, our Lunch & Learn series is dedicated to offering the hottest topics, at a convienent time, and providing lunch; all at a low cost! Lunch & [...] IDX, or Internet Data Exchange, is an agreed-upon display of listings of brokers who opt in to the agreement. They can then display their listings and those of all member brokers on their site for search. The fields that are displayed are also agreed upon in advance, and a site can display only the fields that are allowed. Here’s a link to the policy at Realtor.org. So, that’s what it is, a property search display of all members’ listings. How can we “doll it up” to make it better for our site visitor? First, don’t decide before you get into the shoes of your site visitor, a buyer or seller of real estate. Though we generally think first of buyers searching for homes, land or commercial listings, prospective sellers also search to see what’s on the market in their area and compare those listings to their home. But, let’s think here about a buyer who is hoping to locate the perfect home in your area. What are their requirements and desires? Scott Short speaks about interest rates at the 5-19-2009 Sacramento Association of REALTORS® Downtown Regional Meeting. Century 21 Select’s 3rd annual Picnic in the Park fundraiser for the Salvation Army was a fun day for the 225 attendees. With 15 classic cars, from a 1932 Ford truck to spiffy Corvettes, a full BBQ lunch and prizes being given away every few minutes – there was something for everyone.
Continue reading: Century 21 Select’s Picnic in the Park Raises $3500 for the Salvation Army April showed little fluctuation in median sales price and sales volume. This data, compiled by the Sacramento Association of REALTORS®, is collected from the MetroList® multiple listing services and covers Sacramento County and the City of West Sacramento. There were 1,707 sales in April, a 1% decrease from the 1,725 sales last month, but a 17% increase over last year’s 1,450 sales. REO properties continue to be a defining factor in the inflated rated of sales, this month attributing for over 65% of all sales. This percentage, however, has made small declines each month since January, where distressed properties accounted for over 75% of sales. Continue reading: Single Family Home Sales, Median Price Showing Little Movement Advancements and enhancements are being introduced now by Google for the improvement of their Personalized Search. Google Personalized Search uses the history of searches by the user to present different results based on previous searches. An example given was a search for the word “java.” If your search history shows a great deal of search activity on software and web topics, you would likely be presented with top results related to the Java Runtime Environment. If you’ve been searching beverages or coffee topics, then you’d get results for the slang term for coffee. And, for those who have been searching through travel and cruise sites, or geography sites, then the island would be in your top results. Continue reading: Google Personalized Search – What They Want Can Bring Them Back On May 6, Nevada City radio station KVMR-89.5, discussed the current real estate market with Alan Wagner, Immediate Past President of SAR. Also participating is Jeanette Royal, 2009 President of the Nevada County Association of REALTORS®. Opportunities for renters, the cycles of real estate, the moratorium on foreclosures and what’s selling right now were [...] |
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Friday, May 29th, 2009
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