Sacramento Association of REALTORS® Web Log

IDX, or Internet Data Exchange, is an agreed-upon display of listings of brokers who opt in to the agreement. They can then display their listings and those of all member brokers on their site for search. The fields that are displayed are also agreed upon in advance, and a site can display only the fields that are allowed. Here’s a link to the policy at Realtor.org. So, that’s what it is, a property search display of all members’ listings. How can we “doll it up” to make it better for our site visitor?

First, don’t decide before you get into the shoes of your site visitor, a buyer or seller of real estate. Though we generally think first of buyers searching for homes, land or commercial listings, prospective sellers also search to see what’s on the market in their area and compare those listings to their home. But, let’s think here about a buyer who is hoping to locate the perfect home in your area. What are their requirements and desires?

Continue reading: Customizing Your IDX Solution