Wednesday, June 17th, 2009Are you doing drip email to buyer and seller prospects? If not, you surely know agents who are. With the free nature of email, it has become a much abused form of communication. And, drip email from many real estate professionals is little more than automated periodic spam. With filters and rules in email systems, it’s easy to have your drip emails trashed on arrival, so you never know that they aren’t being read. One broker used a service that let him know that only about 125 out of 800 of his regular emails were being read.
But, I’m not saying that regular (call them drip if you like) emails are ineffective. They can be one of your most effective lead generators that will bring in commissions on a regular basis. The idea is to first slow down the drips, and second deliver something worthwhile and valuable to the recipient. This is NOT:
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