Tuesday, June 23rd, 2009
As with any industry, a new year brings new laws. While new laws usually benefit a group of people, they can also bring additional expenses with them. A new law, set to take effect on July 1st, 2009, may require numerous real estate professionals to incur an additional expense; specifically in reguards to business cards.
SB 1461 is a new law passed by the California legislature:
This bill would, on and after July 1, 2009, require a licensee to disclose his or her license identification number on specified solicitation materials, as defined, and on real property purchase agreements when acting as an agent in those transactions. The bill would authorize the Real Estate Commissioner to adopt regulations in that regard.
“Solicitation materials” include: business cards, stationary, advertising fliers, and other materials designed to solicit the creation of a professional relationship between the licensee and a consumer.
Excluded from the above are: an advertisement in print or electronic media, “for sale” signs, and specified classified rental advertisements.
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