Wednesday, June 24th, 2009It’s an exciting time in technology innovation, particularly as it relates to our real estate marketing practices. With cell phones getting smarter, netbook computers, and faster broadband access, Americans are going mobile at a frantic pace. The search engines, especially Google, have been important sources of website and blog traffic for quite some time. Now these engines are also going mobile. What does this mean to the real estate professional, as well as brokerages? There are two seemingly opposing trends developing as regards mapping. Let’s look at what they are and how each will influence our business and marketing practices.
Mobile Technology and Shrinking Office Space – In May, 2009, the National Association of Realtors is holding forums in Washington, DC. One of these is featuring speakers focusing on how brokers can cut their operating costs for office space and overhead by increasing the mobility of their agents. There are already very successful large brokerages that provide little or no office space for most of their agents. They have space for meeting clients and administration, but their agents operate from their homes and remote locations with today’s technology providing the services they need.
Continue reading: Mapping, Google’s Local Business Center & Going Mobile
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