NAR is Reaching Consumers in New Ways

To: All REALTORS®
From: Charles McMillan, 2009 NAR President
Re: Reaching Consumers in New Ways

Dear Fellow REALTOR®,

I am writing today with two exciting updates on NAR’s efforts to reach out to more consumers and bring them back into the market.

First, NAR’s real estate show, Real Estate Today, has been steadily increasing its local affiliates across the country. On Saturday, July 11, the show began airing in the number one market in the country – New York City – on 77 WABC AM. This is an enormous achievement, and I encourage all REALTORS® in the area to tune in between 4 and 6 p.m. EDT every Saturday to hear the show. Of course, everyone can hear the show anytime online at www.RETRadio.com.

Second, beginning this week, NAR’s Public Awareness Advertising Campaign will debut a new television ad, “Housewarming.” The ad reinforces the value of the temporary $8,000 tax credit. It urges first-time home buyers and those who have not owned a home in the past three years to contact a REALTOR®. Since March, NAR has been running both TV and radio spots that highlight the tax credit, and we will continue to focus on this important incentive for the remainder of 2009.

PREVIEW the new “Housewarming” television ad.

LISTEN to the $8,000 tax credit radio ads.

On behalf of the NAR Leadership Team and staff, I thank you for your great work in helping us reach out to more consumers. Together, we can build our businesses and revitalize real estate, “United Toward Tomorrow.”

Sincerely,
Charles McMillan, CIPS, GRI
2009 NAR President