SAR Has a New Strategic Plan

Carefully considered plans are taking shape for SAR in 2010 and beyond.

SAR volunteers gave two days to the Association for a Strategic Planning retreat in late June facilitated by Gar Anderson, NAR’s Vice President for Leadership Development.

Prior to the retreat, the SAR Staff took a day to review the existing plan, noting that all of its goals had been accomplished. They then made recommendations going forward, which were sent to Anderson for his consideration.

The plan features prioritized goals for the Association, with the purpose of providing the programs and services that will keep Members ahead of their industry.

First on the list was improved communications with our Members and a dozen strategies were specified to make that happen.

While a survey indicated that the Association office is centrally located, the plan proposed investigating the possibility of creating a satellite office to make access to programs and services even more convenient to Members.

Continuing to improve technology used by the Association and available to Members was also given priority and specific steps were outlined.

Strategies to enhance leadership development, extol the personal and business benefits of Member involvement in Association work, and restructuring New Member Orientation were all included in the plan.

Planners also want to help Members in their marketing by creating a local tie-in with the public awareness campaigns of the National and State Associations that differentiate the REALTOR® from a licensee.

These strategies will now be developed into a Business Plan for 2010, complete with actions needed tied to deadlines with those accountable identified for its implementation.

A program-based Budget will then be developed based on the Business Plan so that as many Member programs and services will be funded as possible.

And with that we will have a new Mission Statement:
The mission of the Sacramento Association of REALTORS® is to enhance the ability of its Members to practice their profession ethically and effectively, to serve the community and to protect private property rights.

Serving on the Strategic Planning Committee this year were: Ed Anderson, Erin Attardi, Lorin Brown, Doug Covill, Judy Covington, Kathy Fox, Ron Greenwood, Jim Hanson, Barbara Harsch, myself, Jeff Jurach, Michelle Lehman, Chris Little, Brian McMartin, Rob McQuade, Deniece Ross-Francom, Leigh Rutledge, Charlene Singley, Cathryn Snow, Dave Tanner, Andy Thielen, Alan Wagner, Stephen T. Webb, Mary Willett and Linda Wood.

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