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C.A.R.’s Legislative Victories Roundup

The first year of the two year legislative cycle ended Friday.  As a direct result of C.A.R.’s and members’ legislative efforts, we had several big, last-minute wins before the state legislature adjourned its regular session.  The Legislature doesn’t come back until January, when bills that failed to pass this year can be brought up again for a vote.  There are already rumors they will be called back into a special session to deal with water issues before then.

The following updates reflect the most-recent news from the last few days of this legislative session:

C.A.R. opposed AB 226 and AB 291, both of which relate to the powers of the California Coastal Commission.  The Commission would like to extend its control over most of the population centers of California, and the bills would set dangerous precedents for state government agencies. With C.A.R.’s opposition, AB 226 and AB 291, did not have the votes necessary to pass and were placed on the Inactive File by their authors. These bills can be voted on next year. 

Continue reading: C.A.R.’s Legislative Victories Roundup

Protect Yourself with Smart Marketing Materials

Consider these tips in preparing or updating the information you use to get business:

  • All of your marketing materials should be polished and professional. Don’t use alluring
    or provocative photography in advertising, on the Web or on your business cards. There
    are many documented cases of criminals actually circling photographs of their would-be
    victims in newspaper advertisements. These victims were targeted because of their appearance
    in the photograph.
  • Limit the amount of personal information you share. Don’t use your full name with middle
    name or initial. Use your office address rather than your home address—or list no address
    at all. Giving out too much of the wrong information can make you a target.
  • Concentrate on your professional proficiency rather than personal information in newspapers,
    resumes and business cards.
  • Be careful how much personal information you give verbally as well. Getting to know
    your client does not need to include personal information about your children, where you
    live and who you live with.
  • All agents in your office should use only their first initial and last name on their “For Sale”
    signs to conceal gender and prevent anyone other than a personal acquaintance or current
    client asking for you by name.

Continue reading: Protect Yourself with Smart Marketing Materials