Introducing NAR's New Consumer Website

On November 13, NAR’s Communications Committee previewed for members their new consumer website – www.houselogic.com. The site was created as a platform for NAR to further improve consumer perceptions of REALTORS; to become the one, comprehensive voice of real estate; to support members’ marketing efforts with consumers; and to extend the REALTORS’ relationship with consumers through the entire lifecycle of homeownership.

Due to its ethical and unbiased nature, HouseLogic will be a reliable choice for consumers to find credible information and tools to maintain, protect and increase the value of their homes.  The target audience is “responsible, proactive” homeowners – those who are practical, like to be well informed, prefer sites that provide a fresh perspective.

Features include:

• an ability to personalize content
• a “binder” to keep up with household projects like winterization, energy audits, heating system maintenance, etc.
• a Badge Gallery for making progress by completing items, reading articles and taking quizzes
• Smart home buying and selling section
• Advocacy section (e.g. for setting up a neighborhood watch program, stopping speeders in the neighborhood, starting a community garden, etc.)
• Ways to add value to your home

As a REALTOR, you are invited to review the beta launch of this exciting site. NAR staff will integrate your comments and suggestions and conduct a “hard” launch on February 15, 2010. Once the final site is active, feel free to use content from the site in your newsletters, on your website or on your Facebook page.