Game Changer Program

How would you like to give your buyer or seller an Auxiliary Membership in the REALTOR® organization?

What if that Membership included a basket from you with gift cards and discounts worth $250?

What if SAR set up informative pages on our website that your customers and clients could reach by linking through your website?

And what if SAR sent quarterly follow ups to your customers and clients with pertinent information and useful coupons as though they were coming from you?

In response to a challenge by the National Association of REALTORS® for local associations to come up with Game Changing Ideas, SAR submitted plans for an Auxiliary Membership and was one of 14 selected from over 200 applicants.

That selection gives us a grant and the services of a national consultant to develop and implement the Idea by May when NAR meets again and will expect a report on the Auxiliary Membership.

Benefits to You
By enrolling your consumer upon their signing of a listing agreement or buyer agency agreement, you will be given the $250 gift basket and an Auxiliary Membership card to present to them. Through your site, they will gain Auxiliary Member only access to sacrealtor.org where we will post relevant housing statistics, market conditions, tips for buying or selling their home, the steps they can expect to go through with you in the transaction, news of legislation affecting their private property rights and a look at Sacramento, its schools and amenities.

SAR will also send quarterly messages through you to your consumers with additional relevant information, a valuable discount/gift coupon and that constant reminder that you are there for them.

Finally, these gifts and information coming through you will strengthen the difference between you, a Sacramento REALTOR®, and a real estate licensee who will not have access to this program.

Benefits to Your Consumer
Buyers and sellers will enjoy the gifts, discounts and affinity programs and gain from the real estate news, statistics, processes and tips that will make them even more informed consumers and much more aware of your value as their REALTOR®.

The cost of the Auxiliary Membership to you will be approximately $15 per consumer and will be good until June of 2011. You can also give your loyal
buyers and sellers the same special Membership. As of June, 2011 you can renew the Memberships annually. Be on the lookout for more announcements of the Auxiliary Membership and how you can take advantage of this valuable new program.

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