Wednesday, April 21st, 2010
Steve Goddard - 2010 C.A.R. President
Dear C.A.R. Member:
C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, and 16 million online impressions will raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS®, while addressing concerns home buyers and sellers may have about today’s market.
The campaign includes radio spots in both English and Spanish, cable television ads, search engine marketing on Google, and online ads on high-traffic sites like REALTOR.com® and trulia.com. It also features a new three-minute video that will air on all Virgin America flights in July and August. The campaign also features a Web site for consumers in both English, at www.yourpieceofcalifornia.com, and Spanish, at www.lallavedetutranquilidad.com.
Additionally, a unique new social media component of the campaign is set to launch within the next few weeks – details to follow as we get closer to launch.
You can find detailed information about the placement of the radio and TV spots on car.org. Click here to learn about the radio spots in your area, and click here to learn about the cable spots. You can view the campaign’s online ads or download them for use on your Web site here.
Continue reading: C.A.R.s 2010 Consumer Ad Campaign Launches Today
Recent Comments