C.A.R.'s 2010 Consumer Ad Campaign Launches Today

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, and 16 million online impressions will raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS®, while addressing concerns home buyers and sellers may have about today’s market.

The campaign includes radio spots in both English and Spanish, cable television ads, search engine marketing on Google, and online ads on high-traffic sites like REALTOR.com® and trulia.com. It also features a new three-minute video that will air on all Virgin America flights in July and August. The campaign also features a Web site for consumers in both English, at www.yourpieceofcalifornia.com, and Spanish, at www.lallavedetutranquilidad.com.

Additionally, a unique new social media component of the campaign is set to launch within the next few weeks – details to follow as we get closer to launch.

You can find detailed information about the placement of the radio and TV spots on car.org. Click here to learn about the radio spots in your area, and click here to learn about the cable spots. You can view the campaign’s online ads or download them for use on your Web site here.

Campaign highlights include:

• 14,688 radio spots over 12 weeks
• 7,498 TV spots over 12 weeks
• 16.4 million online impressions over 24 weeks
• Prime listening periods for most radio spots
• 5- to 10-second “brought to you by” radio sponsorships
• TV commercials that will air during popular home-related programs on cable 
  networks
• Online banners on REALTOR.com®, trulia.com, and the Comcast home page

For complete information about the 2010 Consumer Advertising Campaign, go to http://www.car.org/aboutus/adcampaign/. Let us know what you think!

Sincerely,
Steve Goddard
2010 President
CALIFORNIA ASSOCIATION OF REALTORS®