EVP Exchange-September 2010

Have you registered your customers and clients as SAR Auxiliary Members yet?

This new customer appreciation program, entitled Sacramento Home Advantage, launched in June and is well on its way to becoming a national model.

Let me tell you what it is and how it can work for you.

Just stop by the SAR Store and Membership Department to register current customers and clients – your buyers and sellers – as well as loyal clients in your book of business. For $15.00 each, you will pick up a gift basket valued at over $200 to give to your consumer. It contains gift cards and discounts gathered through affinity programs that SAR has established in Sacramento.

Delivering this gift is a good reason to call on your consumer. Present the basket and go through its contents to ensureyour client is aware of all the benefits. You will also give your new Auxiliary Member a link through either your website or email address that will take them to SacramentoHomeAdvantage.com That link places your image and contact information on the home page. This website has been created by SAR for your Auxiliary Members. It contains information about Sacramento’s amenities and marketplace with tips for buyers and sellers. It is refreshed each week with additional information for the consumer.

One exciting feature of the website is legislative news on issues affecting private property rights. You will become further differentiated in the marketplace as a Member of the REALTOR® organization when consumers begin to realize all of the work that the Association does on their behalf at the local, state and federal levels.

Another feature is our SAR Affiliate Members listed by profession to help consumers in the buying and selling process.

Using an email drip system, SAR will forward you additional news, gifts and discounts that you can pass along to your Auxiliary Members on a quarterly basis. So you will have a built in customer appreciation program at very little expense or additional effort. The Memberships are good until June 30, 2011 when you can renew them.

The program was developed in response to a challenge handed down by the National Association of REALTORS® at their annual leadership summit last year asking for game changing ideas.

SAR was privileged to be selected as one of three Associations nationally to present their program at this year’s leadership summit to 1,800 Presidents-Elect and Executive Officers from around the country. The program was also presented to NAR’s Strategic Planning Committee this summer for inclusion in their national plans.

As a Sacramento REALTOR® and Affiliate, you now have a rare and reasonable way to stay in closer touch with your customer base. You will find that they enjoy the information and gifts afforded by their Auxiliary Memberships and you will gain greater loyalty from them going forward.

Stop by, sign up and enjoy the results of this new and original SAR Member benefit.