C.A.R. Launches “Stories of Home” Facebook Video Contest

Dear Member,

In August, we had the pleasure of announcing C.A.R.’s brand-new 2011 consumer advertising campaign, “California REALTORS®. Champions of Home.” It’s been airing on cable, TV, radio, and online. Today, I’m thrilled to kick-off the campaign’s social media effort, C.A.R.’s first-ever Facebook contest, called “Stories of Home.” This contest features a new app built specifically for this campaign, one which enables consumers to automatically and easily record evidence of their testimony about “home,” and the value of home ownership and of working with their REALTOR®.

Now through Nov. 30, 2011, California home buyers and sellers with a Facebook account can either submit a video to compete for a $500 Lowe’s gift card, or simply vote for their favorite videos. Building on the effectiveness of the commercials in which California home buyers and sellers talk about the invaluable qualities of using a REALTOR®, the Facebook contest helps to extend this message into the social media realm and offers satisfied home buyers and sellers a place to sound off about their own positive experience.

To participate, consumers simply visit C.A.R.’s Facebook page and “like” the page. Selecting “Stories of Home” from the left menu provides prompts to either record a video on the spot or upload a previously recorded video. Additionally, visitors to the Stories of Home page may view other videos and vote for their favorites.

This is a terrific opportunity for you to tell your clients to be a part of this exciting contest and have a chance to win a $500 Lowe’s gift card.

For complete information about the 2011 consumer advertising campaign, please visit here. I hope you are as pleased with this campaign as we all are in bringing it to you.

Sincerely,

Beth

Beth L. Peerce
2011 President
CALIFORNIA ASSOCIATION OF REALTORS®