Tuesday, January 24th, 2012Los Angeles authorities have asked C.A.R. to communicate this warning to REALTORS® who hire unmanned aircraft operators to take aerial photographs for marketing high-end properties. Using these devices (also known as drones) for flight in the air with no onboard pilot may violate, among other things, the Federal Aviation Administration’s (FAA) policy on unmanned [...]
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 County Supervisor Roberta MacGlashan will help the Sacramento Association of REALTORS® celebrate the 29th year of CanTree. Each year, local REALTORS® build “trees” entirely of canned goods to raise funds and awareness for the Salvation Army. On November 21 and 22, the CanTrees will be constructed at The Secret Garden in Elk Grove and the Sunrise Mall. At the association’s Main Meeting on December 6, Supervisor MacGlashan will join hundreds of area REALTORS® as the check from this year’s fundraising efforts is presented to the Salvation Army. The Christmas CanTree Project raised $80,000 in 2010. Since 1983, SAR has raised more than $2 million to feed Sacramento’s hungry citizens. The food donated will be distributed to needy families and individuals through The Salvation Army’s Holiday Food Basket and year-round food assistance programs. More than 165,000 local individuals are expected to benefit from the food contributed through CanTree, according to The Salvation Army. CanTree is a critical factor in successfully feeding thousands of people at Christmas time. The Christmas CanTree is sponsored by SAR, but many organizations and individuals contribute to its success through donations of food, money, or goods and services. Schedule: On December 1, 2010, Fannie Mae announced an update to its selling guide that provides a new option to fund energy-efficient home upgrades while maintaining Fannie Mae’s principles of borrower sustainability. All Fannie Mae loan products are permitted to include the energy improvement feature excluding certain refinance loans. Eligible borrowers will be allowed to [...]  Have you registered your customers and clients as SAR Auxiliary Members yet? This new customer appreciation program, entitled Sacramento Home Advantage, launched in June and is well on its way to becoming a national model. Let me tell you what it is and how it can work for you. Just stop by the SAR Store and Membership Department to register current customers and clients – your buyers and sellers – as well as loyal clients in your book of business. For $15.00 each, you will pick up a gift basket valued at over $200 to give to your consumer. It contains gift cards and discounts gathered through affinity programs that SAR has established in Sacramento. Delivering this gift is a good reason to call on your consumer. Present the basket and go through its contents to ensureyour client is aware of all the benefits. You will also give your new Auxiliary Member a link through either your website or email address that will take them to SacramentoHomeAdvantage.com That link places your image and contact information on the home page. This website has been created by SAR for your Auxiliary Members. It contains information about Sacramento’s amenities and marketplace with tips for buyers and sellers. It is refreshed each week with additional information for the consumer. NAR has created a 3-minute animated video explains why protection of the trademark “REALTOR®” is so important and how you can tell immediately if you are using the term appropriately. The term REALTOR® is not only a trademark [...]  Steve Goddard - 2010 C.A.R. President Dear C.A.R. Member: C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, and 16 million online impressions will raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS®, while addressing concerns home buyers and sellers may have about today’s market. The campaign includes radio spots in both English and Spanish, cable television ads, search engine marketing on Google, and online ads on high-traffic sites like REALTOR.com® and trulia.com. It also features a new three-minute video that will air on all Virgin America flights in July and August. The campaign also features a Web site for consumers in both English, at www.yourpieceofcalifornia.com, and Spanish, at www.lallavedetutranquilidad.com. Additionally, a unique new social media component of the campaign is set to launch within the next few weeks – details to follow as we get closer to launch. You can find detailed information about the placement of the radio and TV spots on car.org. Click here to learn about the radio spots in your area, and click here to learn about the cable spots. You can view the campaign’s online ads or download them for use on your Web site here. Continue reading: C.A.R.s 2010 Consumer Ad Campaign Launches Today Steve Goddard - 2010 C.A.R. President Dear C.A.R. Member: Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a long-term strategy for building a brand, burnishing an image, and capturing market share is to maintain, or even increase, marketing expenditures during a downturn. Proactively promoting our professionalism as REALTORS®, and as an industry, are no exceptions. That’s one reason C.A.R. has consistently reached out to consumers regardless of the temperature of the real estate market through our Consumer Advertising Campaign. This year’s “Your Piece of California. Your Peace of Mind” Consumer Advertising Campaign launches next week, featuring television, radio, and online components, reinforcing the value of working with a REALTOR® and helping consumers understand why now may be the best time in years to buy a home. Be on the lookout for an e-mail next week with complete information on the campaign; for a sneak peek, go to http://www.car.org/aboutus/adcampaign/. The April 15 federal income tax filing deadline is days away, and the IRS has said it will step up audits of independent contractor status and expand its audits of small businesses during 2010. It’s a timely reminder to broker/owners to make sure they have their business and tax records in order. Those who are lax in their record keeping, such as written independent contractor agreements, may incur significant penalties. Continue reading: Your April Message from C.A.R. President Steve Goddard
What if that Membership included a basket from you with gift cards and discounts worth $250? What if SAR set up informative pages on our website that your customers and clients could reach by linking through your website? And what if SAR sent quarterly follow ups to your customers and clients with pertinent information and useful coupons as though they were coming from you? In response to a challenge by the National Association of REALTORS® for local associations to come up with Game Changing Ideas, SAR submitted plans for an Auxiliary Membership and was one of 14 selected from over 200 applicants. That selection gives us a grant and the services of a national consultant to develop and implement the Idea by May when NAR meets again and will expect a report on the Auxiliary Membership. Benefits to You With a new April 30 deadline in place for clients to take advantage of a federal home-buyer incentive, real estate practitioners now have slightly less than four months to get their qualified prospects under contract before the cut-off date. In order to maximize this opportunity, it is recommended that real estate pros revamp their [...] The ‘Right Tools, Right Now’ initiative is back in 2010 to help you and your business find continued success. In the coming year, you’ll find even more great FREE or AT-COST offers, updates to existing NAR products and resources, plus valuable tips on how to make the most of Right Tools, Right Now. If you haven’t taken advantage of the ‘Right Tools, Right Now’ initiative, now is the time to jump on board and discover the value you’ve been missing. Visit the ‘Right Tools, Right Now’ homepage to see all FREE and AT-COST products and resources that are part of NAR’s ‘Right Tools, Right Now’ initiative, established by NAR to support its members. Listings are updated monthly, so check back often! These special product prices are exclusively available to REALTORS®. To access these and the hundreds of other downloadable products for FREE, member login is required at the REALTOR.org website. Use this link to view new videos about Right Tools, Right Now and learn how to benefit more from this initiative. Continue reading: Get Even More Value from Right Tools, Right Now in 2010 |
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