Wednesday, June 30th, 2010NAR has created a 3-minute animated video explains why protection of the trademark “REALTOR®” is so important and how you can tell immediately if you are using the term appropriately.
The term REALTOR® is not only a trademark owned by NAR [...]
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Steve Goddard – 2010 C.A.R. President Dear C.A.R. Member: C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, and 16 million [...] Steve Goddard – 2010 C.A.R. President Dear C.A.R. Member: Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a long-term strategy for [...] How would you like to give your buyer or seller an Auxiliary Membership in the REALTOR® organization? What if that Membership included a basket from you with gift cards and discounts worth $250? What if SAR set up informative pages on our website that your customers and clients could reach by linking through your website? And what [...] With a new April 30 deadline in place for clients to take advantage of a federal home-buyer incentive, real estate practitioners now have slightly less than four months to get their qualified prospects under contract before the cut-off date. In order to maximize this opportunity, it is recommended that real estate pros revamp their marketing materials [...] The ‘Right Tools, Right Now’ initiative is back in 2010 to help you and your business find continued success. In the coming year, you’ll find even more great FREE or AT-COST offers, updates to existing NAR products and resources, plus valuable tips on how to make the most of Right Tools, Right Now. If you haven’t [...] Will 2010 be a year of recovery or double-dip recession? What’s on the horizon that may change the way you do business next year? Here are the developments and personalities we’ll be watching. 1. FHA Under New Command If you’re like most REALTORS®, you put a great deal of thought and effort into your marketing materials, including advertisements, signs and business cards. You want to make every dollar count—but how much consideration do you give to the safety afforded by these communications? How much information are you giving the public that many people [...] The National Association of REALTORS® is calling upon its 1.2 million members to urge Congress to extend the successful homebuyer tax credit into next year. Since its inception earlier this year, the $8,000 first-time homebuyer tax credit has brought 1.2 million new buyers into the market—350,000 of whom would not have purchased a home without the [...] Consider these tips in preparing or updating the information you use to get business: All of your marketing materials should be polished and professional. Don’t use alluring |
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