Sacramento Association of REALTORS® Web Log » Marketing

C.A.R. Received LAPD Warning Against Hiring Unmanned Aircraft Operators For Aerial Photos

Stella Ling — Tue, 24 Jan 2012 19:06:47 +0000

Los Angeles authorities have asked C.A.R. to communicate this warning to REALTORS® who hire unmanned aircraft operators to take aerial photographs for marketing high-end properties. Using these devices (also known as drones) for flight in the air with no onboard pilot may violate, among other things, the Federal Aviation Administration’s (FAA) policy on unmanned [...]

REALTORS® 29th Annual Christmas CanTree

Janelle Fallan — Mon, 21 Nov 2011 16:50:32 +0000

County Supervisor Roberta MacGlashan will help the Sacramento Association of REALTORS® celebrate the 29th year of CanTree.

Each year, local REALTORS® build “trees” entirely of canned goods to raise funds and awareness for the Salvation Army.

On November 21 and 22, the CanTrees will be constructed at The Secret Garden in Elk Grove and [...]

Fannie Mae Announces Energy Improvement Loan Feature

Caylyn Brown — Mon, 20 Dec 2010 23:08:15 +0000

On December 1, 2010, Fannie Mae announced an update to its selling guide that provides a new option to fund energy-efficient home upgrades while maintaining Fannie Mae’s principles of borrower sustainability. All Fannie Mae loan products are permitted to include the energy improvement feature excluding certain refinance loans. Eligible borrowers will be allowed to [...]

EVP Exchange-September 2010

Nelson Janes — Wed, 22 Sep 2010 15:00:33 +0000

Have you registered your customers and clients as SAR Auxiliary Members yet?

This new customer appreciation program, entitled Sacramento Home Advantage, launched in June and is well on its way to becoming a national model.

Let me tell you what it is and how it can work for you.

Just stop by the SAR [...]

Are You Using ‘REALTOR®’ Correctly?

Daniel Allen — Wed, 30 Jun 2010 22:09:04 +0000

NAR has created a 3-minute animated video explains why protection of the trademark “REALTOR®” is so important and how you can tell immediately if you are using the term appropriately.

The term REALTOR® is not only a trademark [...]

C.A.R.s 2010 Consumer Ad Campaign Launches Today

Steve Goddard — Wed, 21 Apr 2010 20:02:27 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, [...]

Your April Message from C.A.R. President Steve Goddard

Steve Goddard — Wed, 14 Apr 2010 18:30:24 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a [...]

Game Changer Program

Nelson Janes — Tue, 16 Feb 2010 17:48:55 +0000

How would you like to give your buyer or seller an Auxiliary Membership in the REALTOR® organization?

What if that Membership included a basket from you with gift cards and discounts worth $250?

What if SAR set up informative pages on our website that your customers and clients could reach by linking through [...]

Expanded Tax Credit Offers Big Opportunity

Caylyn Brown — Fri, 15 Jan 2010 19:23:16 +0000

With a new April 30 deadline in place for clients to take advantage of a federal home-buyer incentive, real estate practitioners now have slightly less than four months to get their qualified prospects under contract before the cut-off date.

In order to maximize this opportunity, it is recommended that real estate pros revamp their [...]

Get Even More Value from Right Tools, Right Now in 2010

Daniel Allen — Wed, 30 Dec 2009 00:19:19 +0000

The ‘Right Tools, Right Now’ initiative is back in 2010 to help you and your business find continued success. In the coming year, you’ll find even more great FREE or AT-COST offers, updates to existing NAR products and resources, plus valuable tips on how to make the most of Right Tools, Right Now.

If [...]