Monday, December 1st, 2008It’s a pretty sure bet that you have a cell phone. What about text messaging, do you use it? If you don’t, consider yourself in a very small minority. Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive margin.
And, if you think it’s all just teenagers who don’t buy or sell real estate, think again. The facts show that every age group up through 44 years old sent more text messages than they made cell phone voice calls. And it was close on the 45 to 54 group. The plain truth is that text messaging is becoming a wildly popular way to exchange information. And, huge marketers and retailers are now doing text message marketing to bring in consumers. You can actually get a coupon text message and show it in a restaurant for a discount.
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