Sacramento Association of REALTORS® Web Log » Consumer Advertising Campaign

Your May Message from C.A.R. President Steve Goddard

Steve Goddard — Tue, 11 May 2010 18:04:50 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member,

Greetings from Washington, D.C.! This week, your Leadership Team and I are in our nation’s capital, meeting with California’s congressional delegates and representatives from leading housing industry groups, including Fannie Mae and Freddie Mac, HUD, the Mortgage Bankers Association, and others. Tomorrow, we’re [...]

C.A.R.s 2010 Consumer Ad Campaign Launches Today

Steve Goddard — Wed, 21 Apr 2010 20:02:27 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

C.A.R.’s 2010 Consumer Advertising Campaign launches today and promises to be among the most far-reaching in our Association’s history. Our message will be seen or heard across the state more than 128 million times. More than 20,000 radio and TV spots will air, [...]

Your April Message from C.A.R. President Steve Goddard

Steve Goddard — Wed, 14 Apr 2010 18:30:24 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a [...]