When you’re developing a real estate website plan, there are a great many things to consider. From a very broad perspective, there are two major areas of concern:
Site Look and Design – This is important, but don’t place your planning emphasis in the wrong areas. You want a pleasing site, with colors and presentation that invites the visitor to stay a while. If you’re working with a site design or theme vendor, they have probably researched visitor behavior, and their template and design choices likely are structured with this in mind.
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