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 Daniel Allen  Monday, May 3rd, 2010  Did you know that the Sacramento Association of REALTORS® (SAR) Member’s Only portion of the website gives you the ability to upload your own photo to our Membership database?
The picture you upload will then show on your personal information page, where you can always update the picture or remove it, and the picture will also show on our “Find Members/Offices” search page on the SAR website for the public to see. Also along the way you may also wish to add a quick biography or marketing piece for yourself that the public can see. The best part is that it doesn’t cost anything to upload your photo other than a few minutes of your time and it takes just a few clicks to complete the process.
To Upload a Photo:
To get started, first things first you are going to have to log in to the SAR Member’s Only website:
Continue reading: Add Your Picture to SAR’s Website
Steve Goddard Wednesday, April 14th, 2010
 Steve Goddard - 2010 C.A.R. President Dear C.A.R. Member:
Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a long-term strategy for building a brand, burnishing an image, and capturing market share is to maintain, or even increase, marketing expenditures during a downturn. Proactively promoting our professionalism as REALTORS®, and as an industry, are no exceptions.
That’s one reason C.A.R. has consistently reached out to consumers regardless of the temperature of the real estate market through our Consumer Advertising Campaign. This year’s “Your Piece of California. Your Peace of Mind” Consumer Advertising Campaign launches next week, featuring television, radio, and online components, reinforcing the value of working with a REALTOR® and helping consumers understand why now may be the best time in years to buy a home. Be on the lookout for an e-mail next week with complete information on the campaign; for a sneak peek, go to http://www.car.org/aboutus/adcampaign/.
The April 15 federal income tax filing deadline is days away, and the IRS has said it will step up audits of independent contractor status and expand its audits of small businesses during 2010. It’s a timely reminder to broker/owners to make sure they have their business and tax records in order. Those who are lax in their record keeping, such as written independent contractor agreements, may incur significant penalties.
Continue reading: Your April Message from C.A.R. President Steve Goddard
Daniel Allen Tuesday, December 29th, 2009
The ‘Right Tools, Right Now’ initiative is back in 2010 to help you and your business find continued success. In the coming year, you’ll find even more great FREE or AT-COST offers, updates to existing NAR products and resources, plus valuable tips on how to make the most of Right Tools, Right Now.
If you haven’t taken advantage of the ‘Right Tools, Right Now’ initiative, now is the time to jump on board and discover the value you’ve been missing.
Visit the ‘Right Tools, Right Now’ homepage to see all FREE and AT-COST products and resources that are part of NAR’s ‘Right Tools, Right Now’ initiative, established by NAR to support its members. Listings are updated monthly, so check back often!
These special product prices are exclusively available to REALTORS®. To access these and the hundreds of other downloadable products for FREE, member login is required at the REALTOR.org website.
Use this link to view new videos about Right Tools, Right Now and learn how to benefit more from this initiative.
Continue reading: Get Even More Value from Right Tools, Right Now in 2010
Charles McMillan Tuesday, October 27th, 2009
If you’re like most REALTORS®, you put a great deal of thought and effort into your marketing materials, including advertisements, signs and business cards. You want to make every dollar count—but how much consideration do you give to the safety afforded by these communications? How much information are you giving the public that many [...]
Deborah Grinnell Wednesday, August 5th, 2009
Get energized with our exciting lineup of guest speakers, vendors, educational sessions, and special features at SAR’s 2009 Fall Conference & EXPO (previously known as the Tech Expo).
At our enhanced tradeshow, there’ll be opportunities to meet with folks specializing in sustainable products and lifestyles, technology companies, mortgage lenders, and many other real estate related vendors. In addition there will be many avenues for networking, and of course – lots of fun!
For those of you who have attended the “Tech Expo” in the past, you will notice that this year things will be a little different… instead of focusing solely on technology we are adding a couple subject tracks to provide you with a little more content and education that you can use daily, both personally and professionally.
Continue reading: The Fall Conference is Coming!
Charles McMillan Monday, July 13th, 2009
To: All REALTORS®
From: Charles McMillan, 2009 NAR President
Re: Reaching Consumers in New Ways
Dear Fellow REALTOR®,
I am writing today with two exciting updates on NAR’s efforts to reach out to more consumers and bring them back into the market.
First, NAR’s real estate show, Real Estate Today, has been steadily increasing its local affiliates across the country. On Saturday, July 11, the show began airing in the number one market in the country – New York City – on 77 WABC AM. This is an enormous achievement, and I encourage all REALTORS® in the area to tune in between 4 and 6 p.m. EDT every Saturday to hear the show. Of course, everyone can hear the show anytime online at www.RETRadio.com.
Continue reading: NAR is Reaching Consumers in New Ways
Caylyn Brown Friday, July 10th, 2009
Yesterday, the California Association of REALTORS® reported the California Department of Real Estate (DRE) clarified the law that required DRE license numbers on business cards and all other solicitation materials intended to be the first point of contact with consumers.
Under the new Section 2773 regulation adopted by the DRE, the solicitation materials that must contain the license identification number include the following items:
- Business Cards
- Stationery
- Websites owned, controlled, and or maintained by the soliciting real estate license
- Promotional and advertising flyers, brochures, email and regular mail, leaflets, and any other marketing or promotional materials designed to solicit the creation of a professional relationship between the licensee and a consumer, or intended to induce a consumer to contact the licensee about any licensed services
Continue reading: DRE License Number Requirement Clarifications
Peyman Aleagha Wednesday, July 1st, 2009
We all know that location is arguably the most important aspect of real estate. You won’t be buying a home where you can’t get to work, school or the other things important to you and your family. So, if location is so important, then it is only logical to assume that mapping, and lots of it, is going to be a valuable and important feature of your site.
Of course, we do want to use maps in our IDX results displays. Seeing the location of a home in relation to area sites, businesses, schools, and other important locations is critical. It would be hard to have too many map choices on a successful real estate site. The IDX mapping would of course show the homes that come up in the searches. The ability to zoom in and out to orient better is also a big advantage. But, are there other uses for maps on your site that your visitors would appreciate? There are, and they revolve around specialized mapping.
Continue reading: IDX – If Real Estate is Location, Location, Location – Then Map, Map, Map
Peyman Aleagha Wednesday, June 24th, 2009
It’s an exciting time in technology innovation, particularly as it relates to our real estate marketing practices. With cell phones getting smarter, netbook computers, and faster broadband access, Americans are going mobile at a frantic pace. The search engines, especially Google, have been important sources of website and blog traffic for quite some time. Now these engines are also going mobile. What does this mean to the real estate professional, as well as brokerages? There are two seemingly opposing trends developing as regards mapping. Let’s look at what they are and how each will influence our business and marketing practices.
Mobile Technology and Shrinking Office Space – In May, 2009, the National Association of Realtors is holding forums in Washington, DC. One of these is featuring speakers focusing on how brokers can cut their operating costs for office space and overhead by increasing the mobility of their agents. There are already very successful large brokerages that provide little or no office space for most of their agents. They have space for meeting clients and administration, but their agents operate from their homes and remote locations with today’s technology providing the services they need.
Continue reading: Mapping, Google’s Local Business Center & Going Mobile
Chris Ly Tuesday, June 23rd, 2009
 As with any industry, a new year brings new laws. While new laws usually benefit a group of people, they can also bring additional expenses with them. A new law, set to take effect on July 1st, 2009, may require numerous real estate professionals to incur an additional expense; specifically in reguards to business cards.
SB 1461 is a new law passed by the California legislature:
This bill would, on and after July 1, 2009, require a licensee to disclose his or her license identification number on specified solicitation materials, as defined, and on real property purchase agreements when acting as an agent in those transactions. The bill would authorize the Real Estate Commissioner to adopt regulations in that regard.
“Solicitation materials” include: business cards, stationary, advertising fliers, and other materials designed to solicit the creation of a professional relationship between the licensee and a consumer.
Excluded from the above are: an advertisement in print or electronic media, “for sale” signs, and specified classified rental advertisements.
Continue reading: Are Your Business Cards DRE Approved?
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