Sacramento Association of REALTORS® Web Log » Marketing

Add Your Picture to SAR’s Website

Daniel Allen — Mon, 03 May 2010 15:00:33 +0000

Did you know that the Sacramento Association of REALTORS® (SAR) Member’s Only portion of the website gives you the ability to upload your own photo to our Membership database?

The picture you upload will then show on your personal information page, where you can always update the picture or remove it, and the picture [...]

Your April Message from C.A.R. President Steve Goddard

Steve Goddard — Wed, 14 Apr 2010 18:30:24 +0000

Steve Goddard - 2010 C.A.R. President

Dear C.A.R. Member:

Perception often equals reality for today’s image-driven, media-conscious consumers. While conventional wisdom might deem it prudent to cut costs across the board during a business downturn, that philosophy doesn’t apply when it comes to marketing and advertising. Industry studies have confirmed that a [...]

Get Even More Value from Right Tools, Right Now in 2010

Daniel Allen — Wed, 30 Dec 2009 00:19:19 +0000

The ‘Right Tools, Right Now’ initiative is back in 2010 to help you and your business find continued success. In the coming year, you’ll find even more great FREE or AT-COST offers, updates to existing NAR products and resources, plus valuable tips on how to make the most of Right Tools, Right Now.

If [...]

When Marketing, Think Safety First

Charles McMillan — Tue, 27 Oct 2009 19:28:51 +0000

If you’re like most REALTORS®, you put a great deal of thought and effort into your marketing materials, including advertisements, signs and business cards. You want to make every dollar count—but how much consideration do you give to the safety afforded by these communications? How much information are you giving the public that many [...]

The Fall Conference is Coming!

Deborah Grinnell — Wed, 05 Aug 2009 14:00:21 +0000

Get energized with our exciting lineup of guest speakers, vendors, educational sessions, and special features at SAR’s 2009 Fall Conference & EXPO (previously known as the Tech Expo).

At our enhanced tradeshow, there’ll be opportunities to meet with folks specializing in sustainable products and lifestyles, technology companies, mortgage lenders, and many other real [...]

NAR is Reaching Consumers in New Ways

Charles McMillan — Mon, 13 Jul 2009 23:21:13 +0000

To: All REALTORS® From: Charles McMillan, 2009 NAR President Re: Reaching Consumers in New Ways

Dear Fellow REALTOR®,

I am writing today with two exciting updates on NAR’s efforts to reach out to more consumers and bring them back into the market.

First, NAR’s real estate show, Real Estate Today, has been steadily increasing [...]

DRE License Number Requirement Clarifications

Caylyn Brown — Fri, 10 Jul 2009 23:04:32 +0000

Yesterday, the California Association of REALTORS® reported the California Department of Real Estate (DRE) clarified the law that required DRE license numbers on business cards and all other solicitation materials intended to be the first point of contact with consumers.

Under the new Section 2773 regulation adopted by the DRE, the solicitation materials that [...]

IDX – If Real Estate is Location, Location, Location – Then Map, Map, Map

Peyman Aleagha — Wed, 01 Jul 2009 16:58:12 +0000

We all know that location is arguably the most important aspect of real estate. You won’t be buying a home where you can’t get to work, school or the other things important to you and your family. So, if location is so important, then it is only logical to assume that mapping, and lots [...]

Mapping, Google’s Local Business Center & Going Mobile

Peyman Aleagha — Wed, 24 Jun 2009 22:29:34 +0000

It’s an exciting time in technology innovation, particularly as it relates to our real estate marketing practices. With cell phones getting smarter, netbook computers, and faster broadband access, Americans are going mobile at a frantic pace. The search engines, especially Google, have been important sources of website and blog traffic for quite some time. [...]

Are Your Business Cards DRE Approved?

Chris Ly — Tue, 23 Jun 2009 21:29:19 +0000

As with any industry, a new year brings new laws. While new laws usually benefit a group of people, they can also bring additional expenses with them. A new law, set to take effect on July 1st, 2009, may require numerous real estate professionals to incur an additional expense; specifically in reguards to [...]