The real estate marketing gurus who are sold on blogging have been pushing the benefits for a couple of years now. And, many real estate professionals are blogging as a stand-alone Web presence, or as an adjunct to a regular website. But, what if you don’t want to blog, or you are blogging but want to try yet another way to communicate with prospects who you may not yet know?
The new catch word is “micro-blogging.” Some would tell us that it is necessary now for lead generation, or that you must be doing it soon. I’m not in that group, but there is certainly promise in this short and sweet approach to inform past clients and prospects of real estate related events in your area. Basically, micro-blogging in real estate would be releasing “breaking news” type alerts of happenings in the area, especially as they relate to real estate.
Continue reading: Micro-blogging – Using Twitter for Market News Alerts

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