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 James Liptak  Wednesday, September 2nd, 2009 Dear C.A.R. Member:
As you may know, calREDDTM announced late yesterday that the Fresno Association of REALTORS® is putting its participation in the statewide Multiple Listing Service (MLS) on hold for now. Discussions with Fresno are ongoing, and our mutual goal is that disruptions to our members’ businesses are minimized. I wanted to take this opportunity to share some additional information and bring you up to date as we move forward.
calREDDTM launched Aug. 17 in Fresno, Madera, and Merced. As with most conversions of this scale, it was a bumpy launch. It created additional challenges for members who had to simultaneously learn the new system while running their day-to-day businesses. Constructive member feedback was critical during this process, and helped guide our efforts to quickly iron out issues as they occurred. We were hearing more and more from members how they valued the enhancements and features of the calREDDTM software. We also heard from members who were less than satisfied. We responded in all instances as quickly as possible. By yesterday — more than two weeks into the launch — most of the significant issues were resolved and calls to the calREDDTM customer support center were on the wane.
Continue reading: calREDD Update
Peyman Aleagha Wednesday, May 6th, 2009
IDX stands for Internet Data Exchange. It is a system in which the broker members of a local Multiple Listing Service agree to share their listings in a common database for broker use, as well as marketing release within strict guidelines. All participating brokers can display the IDX on their websites according to the guidelines. What is displayed must be the agreed-upon information fields, and no others.
What happens in many MLS’s is the old “hold back information so they’ll call you” mentality. Or, the listing brokers believe that too many fields in the IDX will allow the consumer to avoid contacting a Realtor for more information. When that mentality is in place, the data fields displayed are usually limited, with many not shown that most consumers would consider as necessary.
Continue reading: IDX – Using Protectionism Against the Competition for Leads
Peyman Aleagha Monday, February 2nd, 2009
It would be difficult to find a real estate professional who doesn’t understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites.
First, if you’re not using some type of analytic or statistics software to track your site’s visitors and the pages they view, you may not even know where you need to concentrate for improvement. Once you know what’s going on, you can do what is necessary to make it better.
How many people are visiting your IDX search page? How long do they stay there, as searches usually make it one of the “stickiest” pages on your site? Few of us would deny that we need to improve these statistics. But, how do we do that?
Continue reading: IDX – Make it Prominent & Easy
Peyman Aleagha Tuesday, November 25th, 2008
Okay, the title is a bit dramatic. You would die without air, but you’ll live through not having IDX. Your business may not though. We’ve all seen the statistics many times. More than 80% of those in the real estate market use the internet to begin their property search. They want one thing when they visit a website, to locate listings, lots of them, and lots of information and images for those listings.
Guess what! They’re not typing in “john smith real estate for sale” either. We’re not talking about YOUR listings. There is a place for them, and they have a definite reason for being on a site. But we’re talking about millions of daily searches for real estate listing information. And, they’re not looking for yours. They’re looking for everything in the Multiple Listing Service.
Continue reading: Is IDX Necessary for Your Website? – Do You Need Air to Breathe?
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