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SEO and PPC for Traffic – But There’s More

The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web.

Just entering the key phrase “real estate” into a Google search yields a whopping 589 Million results!  In your area, county, or town, there are thousands of web search results related to real estate. They’re not going to drive by, so how do you stand out and get found? We all know that we need to continually work on SEO, and many pay to advertise with pay-per-click marketing. Those are fundamental and effective things we must do. But, what else can we do that’s cost effective and will bring us more site visitors?

Continue reading: SEO and PPC for Traffic – But There’s More

Social Networking and The New Real Estate Sphere of Influence

Actually, we’re not just talking about “social networks,” but business networking as well. The Internet has made dramatic changes in the way the world shops, locates information, and in how they communicate with each other. Of course, email is the elephant in the room. But, as we become ever more mobile and in a hurry, networking will become a many-faceted activity.

So, what do we mean by online or social networking? It’s all about sending messages to one another in real time, and getting back responses quickly. But, it’s also about introductions. We introduce our contacts to others, and they can introduce us to their network. It becomes an ever-growing circle, encompassing more people who in some way keep up with what we are doing or saying.

Continue reading: Social Networking and The New Real Estate Sphere of Influence