Monday, January 11th, 2010
To: All REALTORS®
From: Vicki Cox Golder, 2010 NAR President
Date: January 11, 2010
Re: NAR Update: 2010 Public Awareness Campaign Ads
Dear Fellow REALTOR®,
As we kick off a New Year, I want you to know that NAR is doing everything we can to reach consumers with information about the extended and expanded home buyer tax credit and to encourage buyers and sellers to contact a REALTOR®.
Chief among those efforts is our 2010 Public Awareness Campaign!
As you may know, the Public Awareness Campaign remains one of the most popular NAR programs. In 2009, 97 percent of our members favored the advertising program that promotes REALTORS® and the value of homeownership, and 95 percent wanted to see more advertising like it.
This year’s campaign started early. New radio spots started airing in November 2009, and new TV spots began airing in December. This is the first time since the campaign’s inception that spots will air year-round. (This file will open in MS Excel; please click on “Open” to download.)
Beginning January 18, home buyers and sellers will begin to see national print and online advertisements, in addition to the TV and radio spots. Public Awareness Campaign ads will run in national premium consumer magazines like Martha Stewart Living, Real Simple, Popular Mechanics and This Old House, and online on Web sites including HGTV.com, DIYnetwork.com, RealSimple.com, TLC.com, About.com and ThisOldHouse.com. This all-out effort will help us reach even more consumers.
USE THIS LINK to learn more about the 2010 tax credit campaign.
Continue reading: NAR Update: 2010 Public Awareness Campaign Ads
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