Sacramento Association of REALTORS® Web Log » Peyman Aleagha

SEO – Help From the Search Engines Themselves

Peyman Aleagha — Wed, 08 Jul 2009 17:04:58 +0000

SEO, or Search Engine Optimization, is a topic that’s probably had millions of pages written about it on the Internet. Gurus are everywhere, with advice both free and paid. The advice runs from excellent to downright silly, with penalties placed on sites by Google and Yahoo when bad advice is followed in an attempt [...]

IDX – If Real Estate is Location, Location, Location – Then Map, Map, Map

Peyman Aleagha — Wed, 01 Jul 2009 16:58:12 +0000

We all know that location is arguably the most important aspect of real estate. You won’t be buying a home where you can’t get to work, school or the other things important to you and your family. So, if location is so important, then it is only logical to assume that mapping, and lots [...]

Mapping, Google’s Local Business Center & Going Mobile

Peyman Aleagha — Wed, 24 Jun 2009 22:29:34 +0000

It’s an exciting time in technology innovation, particularly as it relates to our real estate marketing practices. With cell phones getting smarter, netbook computers, and faster broadband access, Americans are going mobile at a frantic pace. The search engines, especially Google, have been important sources of website and blog traffic for quite some time. [...]

Drip Email The Slow Effective Way

Peyman Aleagha — Wed, 17 Jun 2009 16:13:14 +0000

Are you doing drip email to buyer and seller prospects? If not, you surely know agents who are. With the free nature of email, it has become a much abused form of communication. And, drip email from many real estate professionals is little more than automated periodic spam. With filters and rules in email [...]

Google Latitude – How Might It Work for Real Estate?

Peyman Aleagha — Wed, 10 Jun 2009 21:25:55 +0000

Google Latitude is a new Google Map service that is proving to be quite popular with Internet enabled cell phone users. Once installed on your phone, you can import your contacts and friends, and invite them to share locations with you. In other words, you can let your selected [...]

Micro-blogging – Using Twitter for Market News Alerts

Peyman Aleagha — Wed, 03 Jun 2009 23:14:52 +0000

The real estate marketing gurus who are sold on blogging have been pushing the benefits for a couple of years now. And, many real estate professionals are blogging as a stand-alone Web presence, or as an adjunct to a regular website. But, what if you don’t want to blog, or you are blogging but [...]

Customizing Your IDX Solution

Peyman Aleagha — Wed, 20 May 2009 16:37:24 +0000

IDX, or Internet Data Exchange, is an agreed-upon display of listings of brokers who opt in to the agreement. They can then display their listings and those of all member brokers on their site for search. The fields that are displayed are also agreed upon in advance, and a site can display only the [...]

Google Personalized Search – What They Want Can Bring Them Back

Peyman Aleagha — Wed, 13 May 2009 17:06:47 +0000

Advancements and enhancements are being introduced now by Google for the improvement of their Personalized Search. Google Personalized Search uses the history of searches by the user to present different results based on previous searches. An example given was a

IDX – Using Protectionism Against the Competition for Leads

Peyman Aleagha — Wed, 06 May 2009 17:01:57 +0000

IDX stands for Internet Data Exchange. It is a system in which the broker members of a local Multiple Listing Service agree to share their listings in a common database for broker use, as well as marketing release within strict guidelines. All participating brokers can display the IDX on their websites according to the [...]

The Simple Truths about Real Estate SEO

Peyman Aleagha — Mon, 13 Apr 2009 15:00:08 +0000

Search Engine Optimization, or SEO, is possibly the most bandied-about phrase on the Web. Gurus are everywhere claiming to be able to get you top search engine positions in a hurry… at a price. Some actually can help you in this regard, but any fast results are usually based on techniques the search engines [...]