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Focus on Communicating Value

Patrick Lieuw

By the time you read this, most of you (I hope all of you!) will have paid your dues to SAR, C.A.R. and NAR. Do you think about what you are getting for your money?

There are so many ways you get your money’s worth that SAR has a page on the website just to list them. Go to www.sacrealtor.org/benefits. In my experience, you don’t need to do too many transactions in a year before zipForm® alone is worth the price of your Membership. By the way, if you have not yet paid your dues, you will lose access to zipForm® on February 1.

SAR is here to help you with things you couldn’t do by yourself, or if you did, you would have no time to sell real estate. A prime example is our political action effort. Many times, SAR is able to stop regulations or fees before they go into effect and you may not even hear about them.

Another value is the diversity of SAR. Each one of us brings his or her own insights and background, and I’m not just talking about differences in gender and ethnicity. Many of us started out in a different career. We represent many cultures and age groups, to say nothing of our hobbies and memberships in other organizations. We can harness all of that knowledge to make the SAR even better.

A couple of years ago, Barbara’s theme was All Aboard. Doug’s theme last year was Your Bridge to Success. Now that we’re all on board and successful, my theme for this year is to Focus on Collaboration.

Continue reading: Focus on Communicating Value

2009 Leadership Development Series – Erin Attardi’s Testimonial!

As a graduate of the first Sacramento Association of Realtors “Leadership Development Series” in 2008, I wanted to be sure to encourage my fellow Realtors and Affiliates to participate in this program.

Prior to my involvement in the series, I had attended a few Downtown Regional Meetings, and was involved in SAR’s Young Professionals Council. I attended the regional meetings out of necessity – to pitch my listings for tour. I became involved in YPC because I had been invited to do so by another member…other than that, my involvement at SAR was limited – mainly because I did not know that most committees and forums are open to the general membership, I had little knowledge of what SAR offers, and why what it offers would be of benefit to me or anyone else.

Continue reading: 2009 Leadership Development Series – Erin Attardi’s Testimonial!