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 Peyman Aleagha  Wednesday, May 13th, 2009 Advancements and enhancements are being introduced now by Google for the improvement of their Personalized Search. Google Personalized Search uses the history of searches by the user to present different results based on previous searches. An example given was a search for the word “java.” If your search history shows a great deal of search activity on software and web topics, you would likely be presented with top results related to the Java Runtime Environment. If you’ve been searching beverages or coffee topics, then you’d get results for the slang term for coffee. And, for those who have been searching through travel and cruise sites, or geography sites, then the island would be in your top results.
Continue reading: Google Personalized Search – What They Want Can Bring Them Back
Peyman Aleagha Monday, March 9th, 2009
The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web.
Just entering the key phrase “real estate” into a Google search yields a whopping 589 Million results! In your area, county, or town, there are thousands of web search results related to real estate. They’re not going to drive by, so how do you stand out and get found? We all know that we need to continually work on SEO, and many pay to advertise with pay-per-click marketing. Those are fundamental and effective things we must do. But, what else can we do that’s cost effective and will bring us more site visitors?
Continue reading: SEO and PPC for Traffic – But There’s More
Peyman Aleagha Monday, March 2nd, 2009
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics.
Hits – This one has been around since the beginning, and you’ll still hear a great many people say things like “How do I get more hits on my website?” The truth is, you really shouldn’t look at hit count for any meaningful measure of what’s happening on your site.
Continue reading: Hits, Visits, Page Views – What’s Important?
Peyman Aleagha Tuesday, September 30th, 2008
In the movie “Field Of Dreams” Ray Kinsella (Kevin Costner) hears voices from his corn field saying “If you build it, they will come”. Kinsella thinks the voices mean for him to build a baseball diamond. So Kinsella plowed under a portion of his corn field, built a base ball diamond and waited for them to come.
If Kinsella were a Realtor instead of a corn farmer, his interpretation may have been to build a website instead. When it comes to the web, a lot of Realtors think just like Kinsella did at the beginning of Field of Dreams, they think just building a decent website is enough to attract clients and customers to it. “If you build it, they will come” they think.
They leave their web site traffic generation strategy to search engine hits alone. But in reality that won’t work. Realtors need to advertise their websites to make them successful. While search engine hits definitely are in the cards, getting a page one search engine ranking takes some effort.
Continue reading: Why You Need To Advertise Your Real Estate Website
Peyman Aleagha Tuesday, August 19th, 2008
Before you begin attracting website visitors to your real estate website, it helps to think about the website. I’ve had a few websites in my career, and each has had varying degrees of success. But a few things I’ve learned apply to most any site. Regardless of how you get the visitors, the end result is to give them something worth stopping by for. The following four rules have held true for me with every web site I’ve launched.
Know What Your Site is for
The first rule to follow in attracting prospects to your site is to figure out why you want them there in the first place. Don’t waste the time and energy to lead a group of people to your site for them to find nothing. Have your site serve a purpose.
Know Your Site’s Service Area
The second rule to follow is to recognize your sites geographic limits. Most realtors work in a relatively small geographic area in terms of the web. Realtors in Des Moines have little interest in the San Diego market unless their working RELO.
Continue reading: Attracting Prospects to Your Real Estate Website
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