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 Peyman Aleagha  Wednesday, July 8th, 2009 SEO, or Search Engine Optimization, is a topic that’s probably had millions of pages written about it on the Internet. Gurus are everywhere, with advice both free and paid. The advice runs from excellent to downright silly, with penalties placed on sites by Google and Yahoo when bad advice is followed in an attempt to trick the engines.
Google is very helpful in telling us what we need to do to better our search engine page ranks for our chosen keywords and phrases. They have an excellent tutorial here, and you can get helpful information on arranging and composing your content for better results. There are some basic things to keep in mind when optimizing your site for the search engines:
Continue reading: SEO – Help From the Search Engines Themselves
Peyman Aleagha Wednesday, May 13th, 2009
Advancements and enhancements are being introduced now by Google for the improvement of their Personalized Search. Google Personalized Search uses the history of searches by the user to present different results based on previous searches. An example given was a search for the word “java.” If your search history shows a great deal of search activity on software and web topics, you would likely be presented with top results related to the Java Runtime Environment. If you’ve been searching beverages or coffee topics, then you’d get results for the slang term for coffee. And, for those who have been searching through travel and cruise sites, or geography sites, then the island would be in your top results.
Continue reading: Google Personalized Search – What They Want Can Bring Them Back
Peyman Aleagha Monday, April 13th, 2009
Search Engine Optimization, or SEO, is possibly the most bandied-about phrase on the Web. Gurus are everywhere claiming to be able to get you top search engine positions in a hurry… at a price. Some actually can help you in this regard, but any fast results are usually based on techniques the search engines soon negate once they figure them out. So, how does the average real estate professional approach SEO for their personal or brokerage website or blog?
Here are some simple truths:
Continue reading: The Simple Truths about Real Estate SEO
Peyman Aleagha Monday, April 6th, 2009
What do you want a website or blog to accomplish for you? Are you only interested in listings? If so, you want to present a nice site that showcases listings well for future presentations and business generation. Do you also want buyers? That expands the need for content to accommodate those who need to learn about the area, the process of buying a home, negotiations, and more.
Now, disregard all of the above! That’s the standard thinking that creates “standard” websites. Standard websites create standard business volume. Exceptional websites create exceptional income. Don’t use a thought process that assumes, incorrectly, several things:
Continue reading: Location, Location, Location? – Content, Content, Content!
Peyman Aleagha Monday, March 9th, 2009
The ultimate success of your business will probably be tied closely to your success on the Internet. Your website or blog is your storefront in a very big world. It’s easy to get a dry cleaning customer if they pass your store every day on their way home from work. It’s a lot harder to capture a real estate lead from an armchair buyer or seller clicking around the World Wide Web.
Just entering the key phrase “real estate” into a Google search yields a whopping 589 Million results! In your area, county, or town, there are thousands of web search results related to real estate. They’re not going to drive by, so how do you stand out and get found? We all know that we need to continually work on SEO, and many pay to advertise with pay-per-click marketing. Those are fundamental and effective things we must do. But, what else can we do that’s cost effective and will bring us more site visitors?
Continue reading: SEO and PPC for Traffic – But There’s More
Peyman Aleagha Monday, March 2nd, 2009
As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity on, our websites. These two goals go hand-in-hand when it comes to sorting out website traffic statistics. Let’s look at some terms and see how we want to use these site traffic statistics.
Hits – This one has been around since the beginning, and you’ll still hear a great many people say things like “How do I get more hits on my website?” The truth is, you really shouldn’t look at hit count for any meaningful measure of what’s happening on your site.
Continue reading: Hits, Visits, Page Views – What’s Important?
Peyman Aleagha Monday, January 26th, 2009
Real estate is “location, location, location!” And, website or blog search engine visibility is “content, content, content.” Don’t get caught up in hiring SEO (Search Engine Optimization) “Gurus” who promise top search engine positions in a hurry. A few may be able to do some good, but the tactics used are almost always discovered by the search engines, and your positions suffer quickly.
Another problem with promises of position is what key phrases the positions are showing for. It is relatively easy to get top positions for phrases or key words nobody uses in their searches. It’s like searching for your own name in Google. You’ll find that you show up right at the top, but who is searching for real estate in your area with your name?
Continue reading: Writing Great Content for Your Website and Blog
Peyman Aleagha Tuesday, September 30th, 2008
In the movie “Field Of Dreams” Ray Kinsella (Kevin Costner) hears voices from his corn field saying “If you build it, they will come”. Kinsella thinks the voices mean for him to build a baseball diamond. So Kinsella plowed under a portion of his corn field, built a base ball diamond and waited for them to come.
If Kinsella were a Realtor instead of a corn farmer, his interpretation may have been to build a website instead. When it comes to the web, a lot of Realtors think just like Kinsella did at the beginning of Field of Dreams, they think just building a decent website is enough to attract clients and customers to it. “If you build it, they will come” they think.
They leave their web site traffic generation strategy to search engine hits alone. But in reality that won’t work. Realtors need to advertise their websites to make them successful. While search engine hits definitely are in the cards, getting a page one search engine ranking takes some effort.
Continue reading: Why You Need To Advertise Your Real Estate Website
Peyman Aleagha Tuesday, September 23rd, 2008
When I first started writing for the internet I was mesmerized by the term search engine optimized (SEO) writing. I had lots of questions. What should my writing be for it to be search engine optimized? How do I make search engine optimized writing different than regular writing? How is search engine optimized writing different? What is search engine optimized writing?
I researched the search engine optimized writing topic for some time, and in this article I share with you what I’ve learned. I’ve discovered both good and bad techniques writers use for writing search engine optimized articles. I’ll tell you about some of them. I’ll also share with you what I’ve learned about how SEO techniques improve search engine hits.
In the end, you will find that learning to write search engine optimized writing is just like learning any other writing. You learn to write to your audience. But when you write search engine optimized writing, you write with a laser focus. In our example here, the focus is search engine optimized writing.
Continue reading: What is Search Engine Optimized Writing for Real Estate?
Peyman Aleagha Tuesday, August 19th, 2008
Before you begin attracting website visitors to your real estate website, it helps to think about the website. I’ve had a few websites in my career, and each has had varying degrees of success. But a few things I’ve learned apply to most any site. Regardless of how you get the visitors, the end result is to give them something worth stopping by for. The following four rules have held true for me with every web site I’ve launched.
Know What Your Site is for
The first rule to follow in attracting prospects to your site is to figure out why you want them there in the first place. Don’t waste the time and energy to lead a group of people to your site for them to find nothing. Have your site serve a purpose.
Know Your Site’s Service Area
The second rule to follow is to recognize your sites geographic limits. Most realtors work in a relatively small geographic area in terms of the web. Realtors in Des Moines have little interest in the San Diego market unless their working RELO.
Continue reading: Attracting Prospects to Your Real Estate Website
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