Sacramento Association of REALTORS® Web Log

NAR’s Seniors Real Estate Specialist (SRES®) Designation

This course is Department of Real Estate accredited for 12 hours of Continuing Education (CE) in Consumer Service. (0001)
Click here to view the SRES® General Information Page

NAR Designations help the best and the most dedicated REALTORS® in the industry distinguish and brand themselves through specialized niche markets to nearly double their earning potential. Earn your SRES® designation to increase your revenue and further your career in real estate.

Enroll now and save $154 off the retail price of $399 for the Seniors Real Estate Specialist (SRES®) Designation!

The SRES® designation is the only real estate designation addressing the needs of today’s home buyers age 50-plus within your market. This unique designation is designed for the real estate agent who wants to focus on working with mature clients through major financial and lifestyle transitions. When you earn the SRES® designation you’ll learn how to:

• Identify the power of generational demographics.
• Develop and maintain marketing skills.
• Counsel local seniors rather than selling the family home.
• Use team-building skills with other SRES® professionals.
• Understand the implications of tax laws, probate and estate planning.
• Create a unique marketing opportunity that separates you from the competition.
• You will also be listed online in the SRES® referral database which provides direct client contact and referrals from other SRES® designees.

To receive the SRES® designation, you must complete the two day core course and successfully pass the exam.

Click here for an overview of the SRES® designation, course objectives, and course outline.