Wednesday, May 6th, 2009IDX stands for Internet Data Exchange. It is a system in which the broker members of a local Multiple Listing Service agree to share their listings in a common database for broker use, as well as marketing release within strict guidelines. All participating brokers can display the IDX on their websites according to the guidelines. What is displayed must be the agreed-upon information fields, and no others.
What happens in many MLS’s is the old “hold back information so they’ll call you” mentality. Or, the listing brokers believe that too many fields in the IDX will allow the consumer to avoid contacting a Realtor for more information. When that mentality is in place, the data fields displayed are usually limited, with many not shown that most consumers would consider as necessary.
Continue reading: IDX – Using Protectionism Against the Competition for Leads
Recent Comments